Price Your Art - Tips to Help You Price Your Artwork

Download Price Your Art - Tips to Help You Price Your Artwork

Post on 10-Aug-2014

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What should I charge for my artwork?! Join ArtSites.ca Co-founder, Rochelle Grayson as she explains best practices, tips and resources on how to price your artwork. In this presentation, you'll learn: - What are common pricing practices - What to consider when establishing your prices - What to put on your website and marketing materials about your prices - How to deal with a variety of different price points - What are typical price points and how do they affect purchases Learn about the business of pricing art!

TRANSCRIPT

  • ArtSites.caArtSites.ca Welcome!Welcome! Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca Price Your Art Tips to Help You Price Your Artwork Rochelle Grayson rochelle@artsites.ca
  • ArtSites.caArtSites.ca Who is Rochelle?Who is Rochelle?
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca A lot of people cry while chopping onions; The trick is ... NOT to get emotionally attached! :-)
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca Where & With Whom Do You Show?
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca How long have you been doing this?
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca ComparablesComparables
  • ArtSites.caArtSites.ca Similar GeographySimilar Geography
  • ArtSites.caArtSites.ca Similar MediumsSimilar Mediums
  • ArtSites.caArtSites.ca Similar VenuesSimilar Venues
  • ArtSites.caArtSites.ca Similar Experience Levels
  • ArtSites.caArtSites.ca New Artist?! Cost-based pricing = Time x Labor (~$15/hr) + Cost Then, do a comparable check!
  • ArtSites.caArtSites.ca Keep Track of Your Time!Keep Track of Your Time!
  • ArtSites.caArtSites.ca Overhead CostsOverhead Costs
  • ArtSites.caArtSites.ca Other Common Pricing StrategiesOther Common Pricing Strategies By Size 8 x 10 = $100 16 x 20 = $200 Square-Inch Calculation / Method Width x Height x $X (+ 2 x Frame Costs) 16 x 20 x $6 = $1,920 $1,900 Smaller works = higher sq-in constant, e.g. $8 Larger works = lower sq-in constant, e.g. $4-5 By Size 8 x 10 = $100 16 x 20 = $200 Square-Inch Calculation / Method Width x Height x $X (+ 2 x Frame Costs) 16 x 20 x $6 = $1,920 $1,900 Smaller works = higher sq-in constant, e.g. $8 Larger works = lower sq-in constant, e.g. $4-5
  • ArtSites.caArtSites.ca Compare to What's Sold!Compare to What's Sold!
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca Original vs Print Price DynamicsOriginal vs Print Price Dynamics Print Price = $XOriginal Price = $2-5X
  • ArtSites.caArtSites.ca Charge the Same or a Little LessCharge the Same or a Little Less
  • ArtSites.caArtSites.ca When to Increase PricesWhen to Increase Prices +10 25% / year
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca Leave Room to Negotiate Down!
  • ArtSites.caArtSites.ca Online Pricing Issues
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca Approval, Refund & Return PoliciesApproval, Refund & Return Policies
  • ArtSites.caArtSites.ca
  • ArtSites.caArtSites.ca Be Confident! Be Confident!
  • ArtSites.caArtSites.ca Thank You!Thank You! Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26 Questions? Rochelle Grayson rochelle@artsites.ca ArtSites.ca/workshops/2014-04-26
  • ArtSites.caArtSites.ca Links of InterestLinks of Interest How to Present / Talk About Prices Online How to Use PayPal Buttons on Your Website Price Your Art Realistically